Hi,

My Learning Journey

Signature course

The Complete In-Home Sales System for Remodeling Professionals

Today's homeowner has changed. The Adaptive Sales Framework is the complete process for selling them — structured enough to be repeatable, flexible enough to close in one sit or two, depending on what the appointment calls for.

Who is this for?

I'm a Sales Rep

You sell residential remodeling to homeowners.  You want to close more deals at higher tickets with less pressure, less burnout, and a system you can actually trust in the field.

  • Lifetime access to the full Adaptive Sales Framework course
  • Knowledge checks, downloadable resources, video explainers
  • Unlimited practice skill builder sessions with AI-powered tools
  • 1 personalized coaching session with one of our instructors (45 min)

I'm an Owner or Sales Leader

You're rolling this out to a team.  You want consistency across every rep, faster ramp times on new hires, and a level of customer experience your competitors can't match.

  • Individual School for your company - your team only sees what is relevant to them
  • Team progress reporting and completion tracking for managers
  • Customization, content tailoring and rollout planning included
  • On-site training support and ride alongs are optional upgrades

Take A Look Inside the Adaptive Sales Framework

Continue Your Training

meet Your instructor

Trained by Someone Who's Actually Done It

13+ Years Experience | 700+ reps trained | $800M+ Revenue Overseen | Top 40 Under 40 | Extreme Sales Award

Jacquelyn Martin has spent 13+ years in the trenches of home services sales — building, managing, and scaling real teams to real results.


She sold $2.2M in her first full year of exterior remodeling sales as a rep, has trained 700+ sales reps and managers, and overseen sales organizations responsible for $800M+ in total revenue. She's earned industry recognition including Top 40 Under 40 by Professional Remodeler and the Extreme Sales Award.

She built the Remodeler's Edge Academy because she remembers the version of herself fumbling appointments, losing deals she didn't know how to save, and learning the hard way what nobody had taken the time to teach her.

The Adaptive Sales Framework is everything she wishes someone had handed her on day one: the playbook, the psychology, the actual game. Built to develop the kind of sales professionals and leaders this industry doesn't have enough of.

One Time Payment

$2,500

Enrolling a team?  Talk to us about team pricing.
  • 11 modules across 45+ exercises
  • 12 AI-powered skill builders
  • 5 phase knowledge checks
  • Follow up templates, talk tracks, quick reference cards and downloadable resources
  • Certificate of Completion
  • 1 personalized coaching session (45 min)
  • Lifetime access
  • Self paced learning and development

Frequently Asked questions

Who should buy this?
For individual sales reps in remodeling and home services who want to close more deals at higher tickets, and for owners or sales managers rolling sales training out across a team. Whether you're new to in-home sales or a seasoned vet, the framework adapts.
Who shouldn't buy this?
The Adaptive Sales Framework is built specifically for in-home, one-call-or-two-call sales of remodeling and exterior services to residential homeowners. It's not designed for insurance restoration sales, new construction or pre-construction sales, multi-family or commercial properties, or B2B sales processes with long buying cycles and multiple stakeholders. If you sell into someone's living room, this works. If you sell into a procurement department or deal with insurance companies, this isn't the right fit.
What makes the skill builders different from typical sales training videos and other content I have seen before?
Most sales training is one-and-done.  You watch a video, take a quiz, and never touch it again. The skill builders in this program are AI-powered practice tools you can run before every appointment. Discovery, objections, inspections, follow-up, you drill the hardest moments until they're reflexive instead of fumbled. That's the part that actually changes what happens in the field.
How is the course structured, and how much time will I need to commit each week?
The course is designed to be flexible. Short, focused video modules at your own pace, plus interactive skill builders, knowledge checks, and downloadable resources. Most reps spend 1–2 hours per week on the content. The skill builders fit into 10-minute warmups before appointments, so you can keep getting better between every kitchen table conversation.
I'm a veteran rep.  Will this be too basic for me?
This Framework isn't just for newbies.  Veterans use it to sharpen, fill gaps, and bring consistency across their year. The psychology underneath each step lets you adapt to the customer in front of you instead of just running a play. New reps use it to build a foundation. Veterans use it to find the half-percent improvements that compound on their current success.
Can I customize this for my company?
Yes, for team enrollments, we tailor the framework to your products, your processes, and your scripts. Custom course branding, dedicated school setup, manager support, and rollout planning are all part of a team implementation. Submit a team enrollment request to start the conversation.
How long will I have access?
Lifetime for individuals (varies for teams). Refresh skills, revisit modules, come back to skill builders whenever you need a tune-up. New content added to the program is included for existing members.